About
I’m Luca. I run this on my own.
No account managers, no junior running your ads while somebody senior takes the call. You talk to the person who builds them, every week. That is the whole reason to hire one person instead of an agency.
Why free
Why the first three are free
Here’s the honest version. I’ve built ads for other people’s businesses before. I never asked a single one of them whether I could write up what happened, I moved on to the next job, and now there’s nothing left that I could show you even if you asked me to.
I’m not going to sit here and tell you how well it went. You’d have no way to check, and “trust me, it worked” is what somebody says when it didn’t.
So this time I’m doing it in the open. Every number gets written down from day one: what went out, what came in, what each lead cost, what I changed and why. You see the same report I do, every week, while it’s happening. At the end you decide whether I’m allowed to publish it.
That’s what I get out of a free month. Three businesses, then I stop, because three is enough and because free work stops being free somewhere around the fourth one.
The diagnosis
What usually goes wrong
Since you can’t judge me on results, judge me on whether this sounds right. Ads for home service businesses fail for one of three reasons, and only one of them is the ad.
The offer isn't a reason to call today
“Get a free quote” is not an offer, it's a form. Nobody's day gets interrupted by it. A price on one specific job, or an inspection before the rain comes, does.The leads sit in a phone
They come in fine. Then two hours pass while somebody's on a roof, and by the time anyone calls back the homeowner has already booked whoever answered first. This one is the most common by a distance.It got switched off too early
Two weeks in it looks expensive, so it gets paused. Facebook needs longer than that to work out who to show it to, so it never got the chance to get cheap.
The second one is why the follow-up is part of this and not something I sell you separately. Alongside the ads I build software for small businesses, including the phone systems that pick up when nobody else can. It’s the piece I’m best at, and it’s the difference between leads and leads that turn into jobs.
Not on offer
What I won’t do
Take you on if I don't think it'll work.
I'd rather lose the month than spend your ad budget proving a point.Lock you into a contract.
It's month to month once the free 30 days are up, and you can stop whenever.Hand you a dashboard instead of an answer.
You get a phone call and a straight number.Work outside San Diego County, or outside home services.
I'd be guessing, and you'd pay for the guessing.
Where I work
San Diego County. Nowhere else.
I’d be guessing anywhere else, and you’d pay for the guessing.
- San DiegoCity and surrounding
- North County coastalEncinitas, Carlsbad, Oceanside
- North County inlandEscondido, San Marcos, Vista
- East CountyEl Cajon, Santee, La Mesa
- South BayChula Vista, National City