San Diego County·Plumbing, roofing, HVAC, electrical, flooring, remodeling
I’ll get San Diego home service businesses more calls.
Facebook and Instagram ads. A message back to every lead within 60 seconds, then your phone rings with them on the line.
- leads in 30 days
- 20
- for my time, month one
- $0
- message back, every lead
- 60 sec
- back if day 60 misses
- $500
Why now
Referrals are great until the month they stop.
Most home service businesses run on word of mouth and whatever the lead sites send over. Both work right up until they don’t, and you control neither one.
Word of mouth
Free, and completely outside your control. Busy months and quiet months, with no lever to pull when it's a quiet one.
Angi, Yelp, Thumbtack
The same lead sold to several companies at once. You're competing on who undercuts fastest, and you paid for the privilege.
The alternative
Your own ads
You pick the job, the area and the budget. The lead is yours alone and nobody else got a copy of it.
The first 60 seconds
The first one to call back usually gets the job.
Someone asking for a quote is asking two or three companies, and most stop looking once one picks up. Leads go cold in a phone while somebody’s on a roof.
So every lead gets a message back from your business within 60 seconds. Then your phone rings, you hear who’s asking, and you’re put through to them. Most of the others point a robot voice at your customer. Mine only ever talks to you.
Waiting for a lead…
Example, not a real job
What actually happens
Four steps, and you see all of it.
No dashboards to learn and nothing to install. You send photos, you answer the phone, and I send you the numbers every week.
Thirty minutes on the phone
I find out which jobs you actually want more of, and which ones you'd rather never see again. That decides everything else.I build the ads
Photos, video and copy, made for your business and your area. You see all of it and approve it before a dollar is spent.Ads go live, the follow-up switches on
Every lead gets a message back from your business within 60 seconds. Then your phone rings, you hear who's asking, and they're put through. If you can't pick up, it rings the office.A report every week
What came in, what each one cost, what I'm cutting and what I'm putting more into. Twenty minutes, same time each week.
The promise
20 people asking you for a quote in 30 days. If you don't get there, I run a second 30 days and still don't charge you for my time. If it hasn't happened by day 60, you get the $500 back and we stop there.
The one thing that holds it up
Call your leads within 10 minutes during business hours. That's the whole condition.
The free 30 days
Before you pay for anything, I'll make you a real ad. Then run it for 30 days without charging for my time.
3 spots · through October 31
$1,500
Your ad budget for the month. Goes straight to Facebook, never to me.
Photos, video and copy
$500
One time. You own all of it forever, whether you keep working with me or not, and it comes back to you if the 20 never land.
My time
$0
For the first 30 days. After that it's $750 a month, locked for as long as you stay.
I run your Facebook and Instagram ads for 30 days and don’t charge for my time.
Three businesses, one a week, through October. After that I start charging for my time.
Most ad guys, and me
What most ad guys do, and what I do.
You can check every line of this yourself before you call me. That’s the point of writing it down.
| Topic | Most ad guys | Me |
|---|---|---|
| The price | Most ad guys Book a call to find out. Open five of their websites and count the prices. | Me Every price is on this page, including the $750 a month after the free 30 days. |
| The promise | Most ad guys “X leads or you don't pay”, with no ad budget attached. You can't check that. | Me 20 leads on $1,500. That's $75 a lead, and you can price that anywhere. |
| Who calls the customer | Most ad guys Software calls the homeowner and tries to sound like a person. | Me You do. They get a message from your business, then your phone rings with them on the line. |
| When it isn't working | Most ad guys You find out on day 31, when the invoice arrives and the leads didn't. | Me You see the numbers every week. If it isn't working, I say so in week one. |
| Who does the work | Most ad guys Someone junior on the account, and a dashboard you never open. | Me One person, and it's the person building the ads. |
Who I do this for
Who I do this for.
Don’t book a call if
Don’t book a call if…
I’d rather tell you now than take 30 days of your time and your ad budget to find out.
You can't put $1,500 into ads this month
Nobody answers your phone between 8 and 5
You have fewer than 10 Google reviews, or your site is broken
About
I’m Luca Greco. I run this on my own.
I’ve built ads for other people’s businesses before and never once asked whether I could write up what happened. Which is why there’s nothing on this page about it. This time it gets documented from day one.
Ready when you are
Four questions, about a minute.
If you’re a fit you’ll see my calendar on the spot. If you’re not, I’ll tell you that instead of booking a call neither of us needs.